Marmite is targeting Gen Z with a suggestive campaign inviting the next generation to experience their ‘first time’ with the savoury yeast spread.
Love it or hate it: Marmite’s latest TV ad boosts brand awareness
Marmite’s Ad Awareness has risen since the launch of a new TV ad campaign last month, according to data released this week by YouGov.
Will my baby love or hate Marmite? Adam&eveDDB ad answers the big questions
Marmite has unveiled a tongue-in-cheek campaign that sees parents explore whether their babies will be lovers or haters of the yeast extract brand.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
ASA unveils consumer-facing ad to remind UK public that ads are regulated
The ASA has launched an awareness campaign to raise its profile and to remind the public and businesses that UK ads across media are regulated.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Unilever profits from £169m adspend
Unilever has revealed it is going to spend hundreds of millions more on advertising and marketing as it battles against increasing costs.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
Vegemite celebrates 100th anniversary by making tongue-in-cheek request to the Queen
Vegemite, Marmite’s Antipodean alter-ego, has launched a tongue-in-cheek out-of-home campaign to celebrate its upcoming 100th anniversary.
Posher than posh: Marmite celebrates release of Truffle flavour with ostentatious campaign
Marmite has launched an innovative out-of-home campaign to promote the release of its latest ‘Truffle’ flavour, created by Adam&EveDDB.