Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Maya Rudolph puts clams in M&M’s
M&M’s has unveiled its latest activation with new spokesperson Maya Rudolph a week after the brand announced it was changing its name.
Root beer brand A&W pokes fun at M&M’s backtrack on ‘spokescandies’
A&W has poked fun at M&M’s after the brand announced that it had paused its ‘spokecandies’ branding and replaced them with Maya Rudolph.
M&M’s replaces its ‘spokescandies’ with US comedian Maya Rudolph
M&M’s has paused its ‘spokecandies’ branding and replaced them with US comedian Maya Rudolph.