British Gas celebrates fans watching the epic summer of sport from good old wet and green Blighty, so close yet so far from the boulevards of Paris.
Toyota to pull out of Olympics sponsorship as it blasts ‘ineffectiveness’ of IOC
Toyota is set to pull out of its £470 million sponsorship deal with the Olympic Games citing profound dissatisfaction with the IOC
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
How the 2024 Paris Olympics can help brands take home advertising gold
System1’s Jon Evans breaks down five winning strategies for brands to take home advertising gold on the global stage of the Olympics.
Toyota celebrates Olympic and Paralympic athletes’ local communities in stirring new ad
Toyota is looking build anticipation for the upcoming 2024 Paris Olympic and Paralympic games with a new integrated campaign.
Team GB athletes mark 100 days to Olympics with OOH push
Team GB athletes are appearing in an out-of-home campaign to celebrate the 100-day countdown to this summer’s Paris Olympic games.
Nike ramps up marketing spend for 2024 Paris Olympics
Nike bosses have said the sportswear giant will be investing its ‘largest media spend’ into this year’s Olympics as it ramps up marketing plans.
Watch: Old El Paso teams up with Team GB stars ahead of Paris Olympics
Old El Paso has teamed up with Team GB to launch a new multi-million campaign ahead of the Paris 2024 Olympics.
British Gas flips sporting stereotypes with Team GB stars
British Gas is flipping sporting stereotypes on their head in a new campaign showing prominent Team GB athletes performing in an attempt to save energy.
Whole Earth reunites with Team GB in time for Paris Olympics 2024
Whole Earth, the Ectotone UK-owned natural peanut butter, has renewed its partnership with Team GB for the Paris 2024 Olympic Games.