PayPal has appointed Uber Advertising’s vice-president and general manager Mark Grether to oversee its fledgling advertising proposition.
PayPal follows in Revolut’s footsteps by entering ad sales market
PayPal is set to follow in the footsteps of Chase and Revolut by entering into the advertising sector in a bid to leverage its vast first-party data.
PayPal poaches Cash App’s CMO
Fintech firm PayPal has appointed Geoff Seeley as its new chief marketing officer effective immediately. He replaces the outgoing Leanne Sheraton.
PayPal gets crypto marketing approval as FCA tightens reins
PayPal has become the latest company to be registered to offer crypto asset activities in the UK, following a crypto marketing overhaul by the FCA.