Superdrug is the first health and beauty brand to launch on Roblox with a new branded ‘Superdrug Obby’ obstacle game tying up with the retailer’s 60th anniversary.
National Rail is all aboard the gaming train with Roblox team up
National Rail has immersed itself in the virtual universe of Roblox with a branded transport system in a first-of-its-kind initiative for the gaming world.
Roblox hit with lawsuit for allowing gambling sites to target under-18s
Online gaming platform Roblox has been hit with a class action lawsuit accusing the company of allowing an illegal gambling network which targets minors.
Motorsport icon Valentino Rossi enters Roblox with launch of Moto Island
Valentino Rossi and VR46 Metaverse have entered the world of Roblox with the launch of the in-world experience ‘Moto Island’.
Duolingo creates a ‘Museum of Wonky English’ to celebrate mistranslations
Duolingo, the language education brand, has released an ad to promote its ‘Museum of Wonky English’.
WhatsApp takes over Piccadilly Lights with mind-bending 3D billboard
As part of the final phase of its global campaign promoting its revamped privacy and safety features, international messaging service WhatsApp…
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
Kickers celebrates new school year with Roblox metaverse activation
Kickers is celebrating the new school year with a campaign across Roblox’s metaverse to nurture children’s ‘self-expression and creativity’.
Duolingo capitalises on viral success by launching Roblox activation
Duolingo has launched metaverse activations across Roblox and Decentraland to remind people to complete their language lessons.
David Coulthard’s agency Velocity enters metaverse in new partnership
TBA Group, has partnered up with global metaverse specialist Virtual Brand Group (VBG) to launch brands into the Metaverse.