GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.
Sky Media unveils bespoke search behaviour targeting tool for AdSmart platform
Sky Media is looking to bring TV and digital ‘closer together’ with a new search behaviour targeting proposition available via AdSmart.
English Heritage brings imagination to life in latest summer campaign
English Heritage is looking to bring a sense of wonder and imagination to life this summer in its latest promotional campaign targeting families.
Love it or hate it: Marmite’s latest TV ad boosts brand awareness
Marmite’s Ad Awareness has risen since the launch of a new TV ad campaign last month, according to data released this week by YouGov.
UK media inflation to reach 3.8% in 2023 according to new report
UK media inflation is set to reach 3.8% in 2023, down from 4.0% last year according to a new report released by consultancy firm ECI Media…
New tongue-in-cheek Barclaycard ads show unexpected benefits of faster payments
Creative agency Droga5 London has unveiled a new integrated brand campaign to promote Barclaycard Payments for small business.
Watch: Independent Scottish coffee roasters’ Xmas spot becomes surprise viral hit
Edinburgh-based Cairngorm Coffee has achieved an unexpected festive hit with a 90-second spot produced on a shoestring £5,000 budget.
Watch: Grosvenor Casinos unveils vibrant new identity with TV campaign
Grosvenor Casinos has unveiled a bold new re-brand as part of a wider repositioning strategy as the firm looks to broaden its appeal.
Neverland unveils first campaign for Foxy Bingo
Gambling firm Foxy Bingo is set to reveal a refreshed brand identity in a new integrated campaign launching tomorrow (24 November).
Watch: Snack a Jacks unveils first TV ad in over a decade
Snack a Jacks has this month returned to TV screens for the first in over a decade with its new ‘Yumbelievable’ campaign, which aims to…